Income School Project 24 Review: Should You Join?

If you’re here, chances are you’re curious about Income School’s Project 24 and whether it’s the right fit for your journey to online success. As someone who’s built a multi-million-dollar affiliate marketing business from the ground up and now coaches others to do the same, I know how overwhelming it can be to choose the right program. There are countless courses out there promising quick wins, but very few deliver on their promises. That’s why I decided to take a deep dive into Project 24—one of the most talked-about blogging and YouTube training programs—and see if it truly lives up to the hype.

In this review, I’ll share my honest thoughts on what Project 24 offers, who it’s best suited for, and whether it aligns with the strategies that have helped me and my clients generate life-changing affiliate income. Whether you’re just starting out or looking to scale your online business, this review will help you decide if Project 24 is worth your time and investment. Let’s dive in!

What is Income School Project 24?

Income School’s Project 24 is a step-by-step training program designed to help individuals build profitable online businesses through blogging and YouTube. The name “Project 24” reflects its ambitious goal: enabling participants to replace their full-time income within 24 months. While this timeline isn’t guaranteed, the program provides a clear roadmap for achieving financial independence by creating niche websites and YouTube channels.

The program includes two main paths: blogging and YouTube. For bloggers, it offers the “60 Steps to Blogging Success”, which covers everything from niche selection and WordPress setup to creating search-optimized content and monetizing through ads, affiliate marketing, and info products. The YouTube path is equally detailed, teaching participants how to produce engaging videos, grow their audience, and generate income through multiple streams.

What sets Project 24 apart is its focus on content creation as the cornerstone of success. Instead of relying heavily on technical SEO or paid ads, it emphasizes producing valuable, high-quality content that naturally attracts traffic. Members also gain access to a private community forum, exclusive podcasts, and additional courses covering topics like outsourcing, branding, and mindset. Whether you’re a beginner or an experienced marketer looking for a structured approach, Project 24 offers tools and strategies tailored to your needs.

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Who Created Income School Project 24?

Project 24 was co-created by Ricky Kesler and Jim Harmer, two internet entrepreneurs who built Income School in 2015 with a mission to help people achieve financial independence online. Ricky Kesler, now the President of Income School, brings expertise in business strategy and marketing, complemented by Jim Harmer’s background in content creation and niche site development.

Ricky and Jim have earned a reputation for being transparent and authentic in an industry often filled with overhyped promises. They frequently share real-world results from their own niche websites and YouTube channels, showcasing the effectiveness of their methods. For example, one of their sites reportedly generated over $8,000 per month in passive income at its peak. Their approachable teaching style resonates with beginners and seasoned marketers alike.

Although Jim stepped away from Income School in recent years to pursue other ventures, Ricky continues to lead the company with the same commitment to helping others succeed. Their proven track record and dedication to testing new strategies make Project 24 one of the most trusted programs for building sustainable online income streams.

What’s Inside Income School Project 24?

When you join Project 24, you’re not just getting one course—you’re gaining access to a comprehensive library of training materials designed to help you build a profitable blog or YouTube channel. The program is structured around two main paths: blogging and YouTube, with each offering step-by-step guidance through their respective “60 Steps” systems. These systems cover everything from niche selection and content creation to monetization and scaling.

Here’s a breakdown of what’s included:

• Blogging Courses:

  • The flagship “60 Steps to Blogging Success” walks you through setting up a WordPress site, creating SEO-optimized content, and monetizing through ads, affiliate marketing, and info products.
  • Additional modules include advanced SEO techniques, improving writing speed, recruiting writers, and the “Battleship Method” for reviving underperforming content.

• YouTube Courses:

  • A parallel “60 Steps to YouTube Success” course teaches niche selection, video production, editing, and audience growth strategies. It also covers monetization methods like ads, sponsorships, and affiliate marketing.

• Monetization Modules:

  • Courses on generating revenue through ads, lead generation, info products, and affiliate marketing are included to help diversify income streams.

• Extras:

  • Access to the Acabado Theme, a fast and SEO-friendly WordPress theme.
  • A private community forum for networking and support.
  • Exclusive podcasts, webinars, and live office hours to keep you updated on the latest strategies.
  • Tools like milestone trackers and the Content Challenge to keep you motivated.

The content is beginner-friendly but detailed enough for experienced marketers looking to refine their strategies. Whether you’re building your first blog or scaling an existing one, Project 24 provides all the resources you need in one place.

Recommendation: Here’s The Best Alternative

Are Income School Project 24 Students Making Money?

One of the most common questions I get asked is whether students of Project 24 are actually seeing results—and the answer is yes. While success depends on effort and consistency, many members have shared inspiring stories of how this program has transformed their online businesses.

For example:

• Jonah, a first-time blogger, grew his site to 60K monthly page views and now earns $2.4K per month while still working his full-time job.
• Lisa, a parenting blogger with no prior experience, now makes between $500–$2,000 monthly from her blog through ads and affiliate programs.
• Another student reported reaching a six-figure annual income within two years by following the blogging system.

The program’s milestone tracker also highlights over 200 students who have achieved full-time income levels through blogging or YouTube. However, it’s worth noting that recent reviews suggest fewer new success stories compared to earlier years. This could be due to increased competition or changes in search algorithms.

Ultimately, Project 24 works best for those who consistently apply its teachings. As one student put it: “All the information is pointless unless you take action.” That said, the community support and actionable steps make it easier for committed individuals to see results.

Income School Project 24 Pricing

Project 24 is priced at $499 for the first year, with an annual renewal fee of $299. Alternatively, there’s a monthly payment option of $29.99 after paying the initial $499 fee. While this may seem steep compared to some courses, it’s relatively affordable considering the breadth of content and lifetime access to updates.

Additional Costs:

• Domain registration: ~$10/year.
• Web hosting: ~$15/month. These are standard expenses for anyone starting a website.

Refund Policy: Income School offers a 7-day money-back guarantee for new signups. If you decide within the first week that Project 24 isn’t right for you, you can request a full refund. However, there’s no refund policy beyond this period—something to keep in mind if you’re on the fence.

While I think the pricing is fair given what’s included, it’s important to weigh whether this investment aligns with your goals. If you’re serious about blogging or YouTube as a long-term business model, this could be one of the best investments you make in your online journey.

Recommendation: Here’s The Best Alternative

What I Like About Income School Project 24

As someone who’s spent years building a successful affiliate marketing business, I appreciate certain aspects of Project 24 that make it stand out in the crowded world of online courses. Here’s what I love about it:

• Beginner-Friendly Approach: Project 24 breaks everything down into simple, actionable steps, making it perfect for those new to blogging or YouTube. The “60 Steps” systems are incredibly detailed, guiding you from the very basics to advanced strategies without overwhelming you.

• Focus on High-Quality Content: I’ve always believed that creating valuable content is the key to long-term success, and this program aligns with that philosophy. It emphasizes content creation over gimmicky SEO tactics, which is refreshing in an industry often obsessed with shortcuts.

• Active Community: The Project 24 community is surprisingly helpful and active. Whether you’re stuck on a technical issue or need advice on niche selection, there’s always someone ready to help. The separate categories and search functionality make it easy to find relevant discussions.

• Extra Resources and Bonuses: From the Acabado WordPress theme to milestone trackers and the Content Challenge, the program provides plenty of tools to make your journey smoother. These extras add real value and show that the creators are invested in their students’ success.

• Transparency and Honesty: Unlike many courses that promise overnight riches, Project 24 is upfront about the time and effort required to succeed. This honesty builds trust and sets realistic expectations for students.

What I Don’t Like About Income School Project 24

While there’s a lot to love about Project 24, it’s not without its flaws. Here are a few areas where I think it could improve:

• No Refund Policy Beyond Seven Days: The seven-day refund window feels too short for such a comprehensive program. Many students might need more time to explore the content and decide if it’s the right fit for them.

• Outdated Material: Some of the course content and blog posts seem outdated, especially given recent changes in Google’s algorithms. Staying current is critical in this fast-evolving industry, and this is an area where Project 24 could do better.

• No Individualized Support: While the community is helpful, there’s no option for personalized coaching or one-on-one support within the program. For students who need tailored advice, this can be a limitation.

• Pricey Annual Renewal Fee: After paying $499 for the first year, the $299 annual renewal fee might feel steep for some, especially since similar information can be found online for free (albeit less organized). This ongoing cost could deter budget-conscious learners.

• Results Take Time: While this isn’t necessarily a flaw of the program itself, it’s worth noting that achieving income through blogging or YouTube can take months—or even years—of consistent effort. For those looking for quicker results, this might feel discouraging.

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Should You Join Income School Project 24?

If you’re serious about building an online business through blogging or YouTube and are willing to put in the time and effort, I believe Project 24 is a solid choice. It’s especially great for beginners who need a clear roadmap and step-by-step guidance to get started. The program’s focus on content creation, rather than relying on technical SEO tricks or paid ads, aligns with strategies that have worked for me in my own affiliate marketing journey.

However, it’s important to set realistic expectations. Success with Project 24—or any online business—takes time, consistency, and patience. If you’re looking for quick results or aren’t ready to commit to the process, this program might not be the best fit for you. Additionally, while the community is incredibly supportive, the lack of personalized coaching may be a drawback for those who prefer more hands-on guidance.

Ultimately, if your goal is to build a sustainable income stream through blogging or YouTube and you’re ready to follow a proven system, Project 24 can be a worthwhile investment. But if your primary focus is affiliate marketing specifically, there might be better alternatives tailored to that niche.

Income School Project 24 Alternative

While Project 24 is an excellent program for blogging and YouTube, if your main goal is to master affiliate marketing, I recommend checking out Wealthy Affiliate as an alternative. As someone who has built a multi-million-dollar affiliate marketing business, I can confidently say that Wealthy Affiliate provides one of the most comprehensive platforms for learning and succeeding in affiliate marketing.

Here’s why Wealthy Affiliate stands out:

• All-in-One Platform: Wealthy Affiliate combines training, website hosting, keyword research tools (Jaaxy), and a supportive community all in one place. This makes it incredibly convenient for beginners and experienced marketers alike.

• Affiliate Marketing Focus: Unlike Project 24, which focuses more broadly on blogging and YouTube, Wealthy Affiliate is specifically designed to teach you how to succeed with affiliate marketing. The training covers everything from niche selection and content creation to advanced strategies like email marketing and scaling your business.

• Step-by-Step Training: The platform offers structured courses that guide you through the process of building an affiliate site from scratch. Whether you’re just starting out or looking to refine your skills, there’s something for everyone.

• Free Starter Membership: One of the biggest advantages of Wealthy Affiliate is its free starter membership. This allows you to explore the platform and access some of the training before committing to a premium plan. It’s an excellent way to test the waters without any financial risk.

• Affordable Pricing: Wealthy Affiliate’s premium membership starts at $49/month or $497/year, which includes hosting for up to 10 websites. Compared to Project 24’s $499 upfront fee plus $299 annual renewal cost, Wealthy Affiliate offers more value for those focused on affiliate marketing.

While both programs are excellent in their own right, Wealthy Affiliate is better suited for those who want to dive deep into affiliate marketing specifically. If you’re passionate about building a thriving affiliate business like I have, Wealthy Affiliate might just be the perfect place to start.

Recommendation: Here’s The Best Alternative