As someone who has built a multi-million dollar affiliate marketing business and now helps others achieve their own success through coaching, I know firsthand how overwhelming it can be to find the right resources to guide you in this industry. Over the years, I’ve seen countless courses promise the world but fail to deliver actionable strategies that actually work. That’s why I was intrigued by The Affiliate Lab by Matt Diggity—a course that’s been making waves in the affiliate marketing and SEO community.
In this review, I’ll share my honest take on The Affiliate Lab, based on my experience as a seasoned affiliate marketer. Whether you’re just starting out or looking to scale your existing affiliate business, this course claims to offer a proven blueprint for success. But does it live up to the hype? Let’s dive in and see if it’s worth your time and investment.
Table of Contents
What Is Affiliate Lab?
The Affiliate Lab is a step-by-step training program designed to teach you how to build, grow, and monetize affiliate websites using proven SEO strategies. Created by Matt Diggity in 2017, this course is perfect for anyone looking to generate consistent online income through affiliate marketing. It covers everything from selecting a profitable niche to advanced SEO tactics that help you rank your site on Google and maximize your revenue.
What sets The Affiliate Lab apart is its focus on actionable, test-backed strategies. Matt uses real-world data from his own experiments on hundreds of websites, ensuring that every technique taught in the course is effective. The program includes over 150 video lessons across multiple modules, covering niche selection, on-site SEO, off-site SEO, conversion rate optimization (CRO), and even website flipping for profit. Additionally, students gain access to valuable bonuses like templates, checklists, and masterclasses, as well as a thriving mastermind community of nearly 4,800 members who share insights and support each other’s growth.
Whether you’re a beginner or an experienced marketer looking to refine your skills, The Affiliate Lab provides a comprehensive roadmap to building a sustainable affiliate business.
Recommendation: Here’s The Best Alternative
Who Created Affiliate Lab?
The Affiliate Lab was created by Matt Diggity, one of the most respected names in the SEO and affiliate marketing industry. Before becoming an SEO expert, Matt worked as an electrical engineer but transitioned into digital marketing after realizing his passion for building online businesses. Over the years, he has built a reputation as a data-driven marketer who rigorously tests SEO strategies to achieve consistent results.
Matt is not just the creator of The Affiliate Lab; he’s also the founder of Diggity Marketing, Leadspring (an affiliate site investment company), and The Search Initiative (an SEO agency). He is widely known for organizing the Chiang Mai SEO Conference, one of the most prominent events in the SEO world. His expertise spans across niche selection, link building, content optimization, and website flipping—skills that he shares extensively in his course.
Matt’s credibility is further solidified by his active presence in the digital marketing community. He shares free insights on platforms like YouTube and LinkedIn, where he has tens of thousands of followers. His practical approach and commitment to testing make him a trusted authority in the field of affiliate marketing.
What’s Inside Affiliate Lab?
When I first logged into The Affiliate Lab, I was blown away by the sheer depth and structure of the course. The core program is divided into 34 modules with over 150 video lessons, covering every aspect of building, ranking, and monetizing affiliate websites. Here’s a breakdown of what you’ll find inside:
- Core Modules: These include essential topics like niche selection, onsite SEO, offsite SEO, technical audits, and conversion rate optimization (CRO). Each module is designed to guide you step-by-step, ensuring you don’t miss a single detail.
- Bonus Content: Beyond the main training, there’s a treasure trove of bonuses. These include the Website Flipping Masterclass, Topical Authority Masterclass, AI Content Generation Playbook, and more. These bonuses alone add tremendous value by diving deeper into advanced strategies.
- Templates and SOPs: The course provides downloadable resources like checklists and standard operating procedures to streamline your workflow.
- Community Access: Membership includes access to an exclusive Facebook mastermind group with nearly 4,800 members. This community has been invaluable for sharing insights and getting support.
What I love most is how actionable everything is. Matt doesn’t just teach theory—he gives you tools and strategies that are tested and proven to work in real-world scenarios.
Recommendation: Here’s The Best Alternative
Are Affiliate Lab Students Making Money?
One of the most impressive aspects of The Affiliate Lab is the success stories from its students. With over 4,800 members in the program, many have transformed their affiliate marketing businesses using Matt’s methods. Here are a few standout examples:
- A student named Jan Suski reported a 65% increase in site traffic and a 110% boost in Amazon affiliate earnings after implementing the course strategies.
- Dan Farrant successfully sold a site for $20,000 after investing just $2,500 into it. He credits the course for giving him the tools to leave his 9-to-5 job.
- Another student saw their golf performance website skyrocket in traffic by 250%, reaching around 100k monthly visitors.
Personally, I’ve seen similar results with my own sites after applying Matt’s techniques. Within months of joining, I was able to recover my investment and scale my affiliate income significantly. The combination of actionable training and community support makes it clear why so many students are thriving.
Affiliate Lab Pricing
The Affiliate Lab is priced at $997 for lifetime access to all course materials and updates. There’s also an option to split the payment into two installments of $597 each, though this totals $1,194—making the one-time payment the better deal.
Occasionally, discounts are available that reduce the cost to $797, so it’s worth checking for promotions if you’re ready to enroll. Additionally, there’s a 30-day money-back guarantee for anyone who isn’t satisfied with the course—a reassuring policy that reduces any financial risk.
Given the immense value packed into this program (including bonuses worth over $16,000), I believe it’s an investment that pays for itself many times over if you’re serious about building a profitable affiliate business.
Recommendation: Here’s The Best Alternative
What I Like About Affiliate Lab
After going through The Affiliate Lab, there are several standout features that I absolutely love about the course. Here are the key highlights:
Proven, Data-Driven Strategies: Matt Diggity doesn’t rely on guesswork. Every strategy in the course is backed by rigorous testing and real-world results. As someone who values actionable insights, I found this approach incredibly refreshing and effective.
Comprehensive Content: The course covers everything you need to know about affiliate marketing, from niche selection to advanced SEO techniques. Whether you’re a beginner or an experienced affiliate marketer, there’s something valuable for everyone.
Regular Updates: SEO is constantly evolving, and Matt ensures the course stays relevant by updating it with the latest strategies. This is a huge plus because many courses become outdated quickly, but The Affiliate Lab keeps up with Google’s algorithm changes.
Practical Tools and Templates: The downloadable templates and SOPs (Standard Operating Procedures) save so much time. Instead of figuring out processes from scratch, you can use Matt’s proven frameworks to streamline your workflow.
Supportive Community: The private mastermind group is a goldmine of advice and support. Being able to connect with other students who are on the same journey has been invaluable for brainstorming ideas, troubleshooting issues, and staying motivated.
No Upsells: Unlike many other courses, The Affiliate Lab doesn’t try to upsell you on additional products or services. Everything you need is included in the initial purchase, which makes it feel like a complete package.
What I Don’t Like About Affiliate Lab
While The Affiliate Lab is an excellent course overall, there are a few areas where I think it could improve. Here’s what I didn’t love:
Overwhelming Amount of Content: The sheer volume of material can feel overwhelming, especially for beginners. While it’s great to have so much information, it can be hard to know where to start or how to pace yourself if you’re new to affiliate marketing.
High Upfront Cost: At $997, the price might be a barrier for some people. While I believe the course offers incredible value for the money, it’s still a significant investment—especially if you’re just starting out and don’t have much capital.
Steep Learning Curve for Beginners: Although the course is beginner-friendly in theory, some of the advanced SEO concepts might be difficult for those without prior experience in digital marketing or SEO. It requires dedication and patience to fully grasp some of the more technical aspects.
No Monthly Payment Option: While there’s a two-installment plan available, I wish there were a more flexible monthly payment option to make it more accessible for those on tighter budgets.
Despite these minor drawbacks, I still think The Affiliate Lab is one of the best investments you can make if you’re serious about affiliate marketing. The positives far outweigh the negatives, and with dedication and effort, it has the potential to transform your business.
Recommendation: Here’s The Best Alternative
Should You Join Affiliate Lab?
If you’re serious about building a profitable affiliate marketing business and want to learn strategies that are backed by real-world testing, then The Affiliate Lab is absolutely worth considering. From my personal experience, the course delivers on its promise of teaching you how to create, rank, and monetize affiliate websites using proven SEO techniques. Whether you’re a beginner looking to get started or an experienced marketer aiming to scale your income, the step-by-step guidance and actionable insights make it a valuable investment.
That said, this course isn’t for everyone. If you’re not willing to dedicate time and effort to learning and implementing what’s taught, or if the upfront cost feels too steep, you might want to consider other options. But for those who are ready to commit and take action, The Affiliate Lab has the potential to transform your affiliate marketing journey. Personally, I’ve seen incredible results from applying Matt’s strategies, and I believe anyone who follows the course diligently can achieve similar success.
Affiliate Lab Alternative
While The Affiliate Lab is one of the best courses for SEO-driven affiliate marketing, I understand it may not be the perfect fit for everyone. If you’re looking for a more affordable and beginner-friendly alternative, I highly recommend Wealthy Affiliate. It’s another excellent platform for learning affiliate marketing, but with a slightly different approach.
Here’s why Wealthy Affiliate stands out as a great alternative:
- Beginner-Friendly Training: Wealthy Affiliate is designed with beginners in mind. It offers step-by-step training that covers everything from building your first website to driving traffic and earning commissions.
- All-in-One Platform: Unlike The Affiliate Lab, which focuses heavily on SEO, Wealthy Affiliate provides tools like website hosting, keyword research tools (Jaaxy), and community support all in one place.
- Affordable Pricing: Wealthy Affiliate offers a free starter membership, which allows you to test the platform before committing. The premium membership starts at $49 per month or $497 annually—making it more accessible than The Affiliate Lab for those on a budget.
- Supportive Community: Similar to The Affiliate Lab, Wealthy Affiliate has an active community of marketers who are always ready to help. It’s an excellent resource for networking and getting advice.
While Wealthy Affiliate doesn’t go as deep into advanced SEO strategies as The Affiliate Lab, it’s an excellent choice if you’re just starting out or prefer a more holistic approach to affiliate marketing. Ultimately, both platforms are great in their own ways—it just depends on your goals and where you are in your affiliate marketing journey.